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Publisher: Westburn Publishers Ltd

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Volume 15, Number 4, Winter, 2015

Volume 15 Indexes
pp. i-v(5)

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Editorial
pp. 401-404(4)
Authors: Thrassou, Alkis; Papasolomou, Ioanna

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Brain imaging during advertising: A neuromarketing study of sound and pictures
pp. 405-422(18)
Authors: Costa, João Vidigal; de Freitas, Carlos Lucas; Paiva, Teresa

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International diversification and performance in European service multinational companies
pp. 423-437(15)
Authors: Bresciani, Stefano; Ferraris, Alberto

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E-business in the university sector: A case study from Libya
pp. 465-481(17)
Authors: Bakeer, Ali; Wynn, Martin

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Deviant customer behaviour: A perceived classification
pp. 483-502(20)
Authors: Kurtulmuşoğlu, Feride Bahar; Altıntaş, Murat Hakan; Kaufmann, Hans Ruediger; Alkibay, Sanem

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Contemporary sports club branding: Empirical findings on basketball and value-based conceptual constructs
pp. 503-524(22)
Authors: Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris

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