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Publisher: Westburn Publishers Ltd

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Volume 15, Number 3, Autumn 2015

Editorial
pp. 261-262(2)
Author: Egan, John

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A review of the uses of corporate reputation: Different perspectives and definitions
pp. 263-288(26)
Authors: Chen, Chen-Chu; Nguyen, Bang; Melewar, T.C.; Dennis, Charles

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Social media marketing and advertising
pp. 289-309(21)
Authors: Dwivedi, Yogesh K.; Kapoor, Kawaljeet Kaur; Chen, Hsin

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Exploration of country of origin effect in services: A literature driven approach
pp. 311-334(24)
Authors: Maurya, Harshit; Gupta, Devashish Das

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Consumer behaviour in product acquisition: Literature review
pp. 335-360(26)
Author: Ogbeide, Osadebamwen Anthony

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The meaning and uses of cause-related marketing
pp. 383-400(18)
Authors: Ikiebey, Godson; Omovbude, Rita; Shogbanmu, Segun; Otubanjo, Olutayo

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