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Publisher: Westburn Publishers Ltd

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Volume 15, Number 2, Summer 2015

Editorial
pp. 133-134(2)
Author: Egan, John

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Consumer behaviour in the context of SMS-based marketing
pp. 135-160(26)
Authors: Shareef, Mahmud Akhter; Dwivedi, Yogesh K.; Rana, Nripendra P.

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Mobile advertising: A review of the literature
pp. 161-183(23)
Authors: Billore, Aditya; Sadh, Ashish

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Development of a theoretical framework for brand devotion
pp. 185-199(15)
Authors: Sarkar, Abhigyan; Sarkar, Juhi Gahlot

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The myth of consumer sovereignty: An exploratory study
pp. 221-238(18)
Authors: Tobacyk, Jerome J.; Sharma, Dheeraj

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