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Publisher: Westburn Publishers Ltd

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Volume 15, Number 1, Spring 2015

Editorial
pp. 1-2(2)
Author: Egan, John

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Fostering a motivational perspective of customer-based brand equity
pp. 3-16(14)
Authors: Ponnam, Abhilash; Balaji, M.S.; Dawra, Jagrook

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Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
pp. 39-57(19)
Authors: Abed, Salma S.; Dwivedi, Yogesh K.; Williams, Michael D.

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Perceived service quality models: Are they still relevant?
pp. 59-82(24)
Authors: Polyakova, Olga; Mirza, Mohammed

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Evidence on customer loyalty relationships: An appraisal
pp. 83-115(33)
Authors: Srivastava, Medha; Rai, Alok Kumar

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