The Marketing Review

Volume 14 Article Index

Volume 14 Author Index
pp. i-v(5)

Editorial
pp. 337-338(2)
Author: Egan, John

Extending the product placement research agenda: The impact of hypervideo on interactivity and timing of product placement decisions
pp. 339-360(22)
Authors: Lynn, Theodore; Jaramillo, Artemisa; Muzellec, Laurent

Conceptualising customer experiences: Significant research propositions
pp. 361-381(21)
Authors: Chahal, Hardeep; Dutta, Kamani

Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective
pp. 382-404(23)
Authors: Kohli, Gurdeep Singh; Melewar, T.C.; Yen, Dorothy

Conceptualising the role of innovation: Attributes for examining consumer adoption of mobile innovations
pp. 405-428(24)
Authors: Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh K.; Williams, Michael D.

Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
pp. 429-443(15)
Authors: Hussain, Rahim; Ferdous, Ahmed Shahriar

Consumer-to-consumer value within social networks
pp. 444-459(16)
Authors: Loane, Susan Stewart; Webster, Cynthia M.