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Publisher: Westburn Publishers Ltd

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Volume 14, Number 3, Autumn 2014

Editorial
pp. 229-230(2)
Author: Egan, John

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Brand placement: New perspectives and a comprehensive definition
pp. 231-244(14)
Authors: Kandhadai, Ravi; Saxena, Rajan

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The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes
pp. 245-264(20)
Authors: Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Nguyen, Bang

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Brand desire and brand jealousy: Routes to persuasion
pp. 265-278(14)
Authors: Sarkar, Abhigyan; Krishna, G. Radha; Rao, K.S. Venu Gopal

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Suggestions for international research using electronic surveys
pp. 297-309(13)
Authors: e Silva, Susana Costa; Duarte, Paulo

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Devising a research model to examine adoption of mobile payments: An extension of UTAUT2
pp. 310-335(26)
Authors: Slade, Emma L.; Williams, Michael D.; Dwivedi, Yogesh K.

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