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Home / The Marketing Review, Volume 14, Number 1

Publisher: Westburn Publishers Ltd

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Volume 14, Number 1, Spring 2014

Editorial: Special issue: Marketing education
pp. 1-3(3)
Authors: Vos, Lynn; Brennan, Ross

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Helping students understand the relevance of social media tools to marketing practitioners: A case study of a marketing principles module
pp. 5-27(23)
Author: Walker, Lorna

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Employability skills: Maintaining relevance in marketing education
pp. 29-48(20)
Author: Barker, Beverly

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Designing relevant marketing curriculum: The state of the nation
pp. 49-66(18)
Author: Dennis, June

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Marketing simulation games: A review of issues in teaching and learning
pp. 67-96(30)
Author: Vos, Lynn

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Reflecting on experiential learning in marketing education
pp. 97-108(12)
Author: Brennan, Ross

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