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Publisher: Westburn Publishers Ltd

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Volume 12, Number 4, Winter 2012

Volume 12 Indexes
pp. i-iv(4)

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Editorial
pp. 331-332(2)
Author: Egan, John

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Tracking the evolution of theory on product elimination: Past, present, and future
pp. 345-379(35)
Authors: Avlonitis, George J.; Argouslidis, Paraskevas C.

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Transferring social marketing knowledge through third sector CoPs
pp. 381-401(21)
Authors: McLeay, Fraser; Roberts, Joanne; Yoganathan, Vignesh

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A holistic corporate identity communications process
pp. 402-416(15)
Authors: Otubanjo, Olutayo; Amujo, Olusanmi C.

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How to capitalise on a tribe
pp. 417-434(18)
Authors: e Silva, Susana Costa; dos Santos, Mariana Carnido

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Six steps to successful academic conference presentation
pp. 435-448(14)
Author: Rowley, Jennifer

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