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Home / The Marketing Review, Volume 12, Number 1

Publisher: Westburn Publishers Ltd

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Volume 12, Number 1, Spring 2012

Editorial
pp. 1-3(3)
Author: Blythe, Jim

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Nonprofits' engagement with the private and public sectors: The case of providing essential healthcare in rural Bangladesh
pp. 5-16(12)
Authors: Rahman, Mizan; Haque, Shamim Ehsanul; Rashid, Ahmed Tareq

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The effects of sports sponsorship: A review and research agenda
pp. 17-38(22)
Authors: Walraven, Merel; Koning, Ruud H.; van Bottenburg, Maarten

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Product placement and its effectiveness: A systematic review and propositions for future research
pp. 39-60(22)
Author: Chan, Fanny Fong Yee

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Theories of markets: Insights from marketing and the sociology of markets
pp. 61-77(17)
Author: Diaz Ruiz, Carlos A.

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The impact of corporate psychopaths on corporate reputation and marketing
pp. 79-89(11)
Author: Boddy, Clive

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From brands in general to retail brands: A review and future agenda for brand personality measurement
pp. 91-106(16)
Authors: Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar

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