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Publisher: Westburn Publishers Ltd

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Volume 12, Number 1, Spring 2012

Editorial
pp. 1-3(3)
Author: Blythe, Jim

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Nonprofits' engagement with the private and public sectors: The case of providing essential healthcare in rural Bangladesh
pp. 5-16(12)
Authors: Rahman, Mizan; Haque, Shamim Ehsanul; Rashid, Ahmed Tareq

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The effects of sports sponsorship: A review and research agenda
pp. 17-38(22)
Authors: Walraven, Merel; Koning, Ruud H.; van Bottenburg, Maarten

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From brands in general to retail brands: A review and future agenda for brand personality measurement
pp. 91-106(16)
Authors: Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar

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