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Publisher: Westburn Publishers Ltd

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Volume 11, Number 4, Winter 2011

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Editorial
pp. 321-322(2)
Author: Blythe, Jim

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Developing a new model for tracking brand equity as a measure of marketing effectiveness
pp. 323-336(14)
Authors: Mirzaei, Abas; Gray, David; Baumann, Chris

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Discovering how brands grow
pp. 337-345(9)
Author: Corkindale, David

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Multilevel (network) marketing: An objective view
pp. 347-361(15)
Authors: Albaum, Gerald; Peterson, Robert A.

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Advertising self-regulation: Clearance processes, effectiveness and future research agenda
pp. 393-414(22)
Authors: Bian, Xuemei; Kitchen, Philip; Teresa Cuomo, Maria

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