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Publisher: Westburn Publishers Ltd

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Volume 11, Number 3, Autumn 2011

Editorial
pp. 203-204(2)
Author: Blythe, Jim

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Customer experiences with brands: Literature review and research directions
pp. 205-225(21)
Authors: Rageh Ismail, Ahmed; TC Melewar; Lim, Lynn; Woodside, Arch

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The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s
pp. 227-248(22)
Authors: Gamble, Jordan; Gilmore, Audrey; Mccartan-Quinn, Danielle; Durkan, Paula

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The salesperson's role in CRM success: Exploring the value of salespersons' mapping of buying centre structure
pp. 249-261(13)
Authors: Kothandaraman, Prabakar; Agnihotri, Raj; Anderson, Rolph E.

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In search of the genius IOCI: The essence of a place brand
pp. 281-292(12)
Author: Skinner, Heather

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Book Reviews
pp. 315-319(5)
Author: Jamal, Ahmad

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