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Publisher: Westburn Publishers Ltd

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Volume 11, Number 2, August 2011

Editorial
pp. 101-102(2)
Author: Blythe, Jim

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Graphology: A tool for marketing?
pp. 103-115(13)
Author: Bradley, Nigel

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Combining mix and relationship marketing
pp. 117-136(20)
Author: Lehtinen, Uolevi

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The dark side of CRM
pp. 137-149(13)
Author: Nguyen, Bang

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How to measure brand image: a reasoned review
pp. 165-187(23)
Author: Cian, Luca

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Innovation in foodservice: the case of a world leading Italian company
pp. 189-201(13)
Author: Occhiocupo, Nicoletta

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