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Publisher: Westburn Publishers Ltd

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Volume 11, Number 1, Spring 2011

Editorial
pp. 1-2(2)
Author: Blythe, Jim

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Measuring marketing effectiveness: an agenda for SMEs
pp. 3-24(22)
Authors: Brooks, Neil; Simkin, Lyndon

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A conceptual framework for the Service Recovery Paradox
pp. 41-56(16)
Authors: Krishna, A.; Dangayach, G.S.; Jain, R.

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A symbolic eco-friendly solution case study of shoplifting through technology and consumer behaviour changes
pp. 57-69(13)
Authors: Pate, Sharon S.; Adams, Melinda K.; Meyer, Sonya S.

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Logistic Regression: An advancement of predicting consumer purchase propensity
pp. 71-81(11)
Authors: Yeung, Ruth M.W.; Yee, Wallace M.S.

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