@article {Blythe:2010:1469-347X:303,
author = "Blythe, Jim",
title = "Editorial",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "303-304",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2010/00000010/00000004/art00001"
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publishercode ="westburn"
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@article {Ponsonby-McCabe:2010:1469-347X:305,
author = "Ponsonby-McCabe, Sharon and Brown, Stephen",
title = "How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "305-318",
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publishercode ="westburn"
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@article {Kadembo:2010:1469-347X:319,
author = "Kadembo, Ernest M. and Jackson, Howard and Feather, Denis and Granata, Nadio",
title = "The branding consultant's recommendation for the re-branding of Oldham town: weighing in on the conceptual fit",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "319-331",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2010/00000010/00000004/art00003"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
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@article {Piercy:2010:1469-347X:333,
author = "Piercy, Niall",
title = "Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "333-351",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2010/00000010/00000004/art00004"
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publishercode ="westburn"
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@article {Copley:2010:1469-347X:353,
author = "Copley, Paul",
title = "Through a Discourse Analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "353-368",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2010/00000010/00000004/art00005"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
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@article {Crowther:2010:1469-347X:369,
author = "Crowther, Phil",
title = "Marketing space: a conceptual framework for marketing events",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "369-383",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2010/00000010/00000004/art00006"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
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@article {Dimitriadis:2010:1469-347X:385,
author = "Dimitriadis, Sergios and Papista, Erifili",
title = "Integrating relationship quality and consumer-brand identification in building brand relationships: proposition of a conceptual model",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "385-401",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2010/00000010/00000004/art00007"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
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@article {Ali:2010:1469-347X:403,
author = "Ali, Haider",
title = "Book Review",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "403-404",
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parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
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@article {Katarya:2010:1469-347X:405,
author = "Katarya, Rahul",
title = "Book Review",
journal = "The Marketing Review",
volume = "10",
number = "4",
year = "2010",
itemtype = "article",
issn = "1469-347X",
publication date ="2010-11-15T00:00:00",
pages = "405-406",
url = "https://www.ingentaconnect.com/content/westburn/tmr/2010/00000010/00000004/art00009"
parent_itemid = "infobike://westburn/tmr",
publishercode ="westburn"
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