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Publisher: Westburn Publishers Ltd

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Volume 10, Number 4, November 2010

Editorial
pp. 303-304(2)
Author: Blythe, Jim

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The branding consultant's recommendation for the re-branding of Oldham town: weighing in on the conceptual fit
pp. 319-331(13)
Authors: Kadembo, Ernest M.; Jackson, Howard; Feather, Denis; Granata, Nadio

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Marketing space: a conceptual framework for marketing events
pp. 369-383(15)
Author: Crowther, Phil

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Book Review
pp. 403-404(2)
Author: Ali, Haider

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Book Review
pp. 405-406(2)
Author: Katarya, Rahul

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