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Home / The Marketing Review, Volume 10, Number 3

Publisher: Westburn Publishers Ltd

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Volume 10, Number 3, August 2010

Editorial
pp. 207-208(2)
Author: Blythe, Jim

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Where the wild brands are: some thoughts on anthropomorphic marketing
pp. 209-224(16)
Author: Brown, Stephen

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Determining the attractiveness of product attributes in consumer goods markets using POS scanner data
pp. 225-237(13)
Authors: Decker, Reinhold; Scholz, Sören W.

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The art of SME export marketing: a case study
pp. 239-258(20)
Authors: McLeay, Fraser; Andersen, Hans-Christian

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Everyday life of the subaltern consumers: contexts, realities, and issues for marketing
pp. 259-267(9)
Author: Chaudhuri, Himadri Roy

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Consumer choice: between explicit and implicit reference points
pp. 269-286(18)
Authors: Tarnanidis, Theodoros K.; Owusu-Frimpong, Nana; Marciniak, Ruth

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The Lincoln Magna Carta: marketing a document that changed the world
pp. 287-302(16)
Authors: Ardley, B. C.; Ardley, M. K.

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