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Publisher: Westburn Publishers Ltd

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Volume 10, Number 3, August 2010

Editorial
pp. 207-208(2)
Author: Blythe, Jim

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The art of SME export marketing: a case study
pp. 239-258(20)
Authors: McLeay, Fraser; Andersen, Hans-Christian

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Consumer choice: between explicit and implicit reference points
pp. 269-286(18)
Authors: Tarnanidis, Theodoros K.; Owusu-Frimpong, Nana; Marciniak, Ruth

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The Lincoln Magna Carta: marketing a document that changed the world
pp. 287-302(16)
Authors: Ardley, B. C.; Ardley, M. K.

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