The Marketing Review

Editorial
pp. 107-108(2)
Author: Blythe, Jim

National Theatre of Scotland and its sense of place
pp. 109-117(9)
Author: Walmsley, Ben

Relating the curriculum to marketing competence: a conceptual framework
pp. 119-134(16)
Author: Wellman, Neil

Methods for detecting non-linear effects in latent variable structural equation models: an exhibition of the two-stage least squares method
pp. 135-145(11)
Author: Vlachos, Pavlos A.

Crafting a research proposal
pp. 147-168(22)
Authors: Heath, M. Teresa Pereira; Tynan, Caroline

Innovation and the children of the revolution: Facebook and value co-creation
pp. 169-183(15)
Authors: Marandi, Ebi; Little, Ed; Hughes, Tim

Developing counterchaos marketing strategies: the key to survival and success in modern chaotic markets
pp. 185-202(18)
Author: Samli, A. Coskun

Simply Marketing Communications
pp. 203-204(2)
Author: Ashford, Ruth

Essentials of Business Ethics. Creating an Organization of High Integrity and Superior Performance
pp. 205-206(2)
Author: Harris, Fiona