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Publisher: Westburn Publishers Ltd

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Volume 10, Number 1, March 2010

Editorial
pp. 1-2(2)
Author: Blythe, Jim

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Marketing out of the recession: recovery is coming, but things will never be the same again
pp. 3-23(21)
Authors: Piercy, Nigel F; Cravens, David W; Lane, Nikala

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Product line sub-branding versus company as the brand in services
pp. 57-67(11)
Authors: Rahman, Kaleel; Areni, Charles S

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A critical account of the process of branding: towards a synthesis
pp. 69-86(18)
Authors: El-Amir, Ayman; Burt, Steve

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