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Publisher: Westburn Publishers Ltd

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Volume 9, Number 4, November 2009

Volume 9 Indexes
pp. i-iv(4)

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Editorial
pp. 273-274(2)
Author: Blythe, Jim

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The changing landscape of product management
pp. 275-288(14)
Authors: Agnihotri, Raj; Hu, Michael Y.

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When trust becomes the fourth "C" of cooperation
pp. 289-299(11)
Authors: Brito, Carlos; Costa e Silva, Susana

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Customer satisfaction and loyalty in B2B services: directions for future research
pp. 319-333(15)
Authors: Naumann, Earl; Williams, Paul; Khan, M. Sajid

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Corporate social responsibility: impacts on strategic marketing and customer value
pp. 335-360(26)
Authors: Piercy, Nigel F.; Lane, Nikala

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