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Publisher: Westburn Publishers Ltd

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Volume 9, Number 3, August 2009

Editorial
pp. 183-184(2)
Author: Blythe, Jim

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The costs and perils of over-targeting in today's markets
pp. 243-250(8)
Authors: Sinha, Jay I.; Rosenthal, Edward C.

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Threat of a "me too" perception: a case of Café Coffee Day
pp. 251-271(21)
Author: Agrawal, Richa

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