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Publisher: Westburn Publishers Ltd

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Volume 9, Number 2, May 2009

Editorial
pp. 97-98(2)
Author: Blythe, Jim

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Personal professional development
pp. 99-113(15)
Author: Baker, Michael J.

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The new role of call centres for manufacturers
pp. 115-126(12)
Author: Minami, Chieko

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Product classification: an ethical perspective
pp. 127-138(12)
Author: Harris, Fiona

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The ZMET method: using projective technique to understand consumer home choice
pp. 139-154(16)
Authors: Khoo-Lattimore, Catheryn; Thyne, Maree; Robertson, Kirsten

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Virtual snakes and ladders: social networks and the relationship marketing loyalty ladder
pp. 171-181(11)
Authors: Harridge-March, Sally; Quinton, Sarah

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