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Publisher: Westburn Publishers Ltd

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Volume 9, Number 1, March 2009

Editorial
pp. 1-2(2)
Author: Blythe, Jim

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Buying less, more often: an evaluation of sachet marketing strategy in an emerging market
pp. 3-17(15)
Authors: Singh, Ramendra; Ang, Rodolfo P.; Sy-Changco, Joseph A.

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Are marketers only half right?
pp. 19-29(11)
Author: Corkindale, David

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Reflections on the art-science debate
pp. 31-38(8)
Author: Egan, John

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