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Publisher: Westburn Publishers Ltd

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Volume 8, Number 2, May 2008

Editorial
pp. 101-102(2)
Author: Blythe, Jim

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Does branded litter damage the brand?
pp. 103-112(10)
Author: Stevens, Danielle

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Improving postal questionnaire response rates
pp. 113-124(12)
Author: Connon, Neil G.

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The state of the art of advertising from the consumers' perspective: a generational approach
pp. 125-146(22)
Authors: Cheung, Lily; Harker, Debra; Harker, Michael

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Releasing latent brand equity: the case of UEFA's Champions League
pp. 147-162(16)
Authors: Chadwick, Simon; Holt, Matthew

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Barriers to segmentation implementation in money laundering detection
pp. 163-181(19)
Author: Isabel Canhoto, Ana

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Does innovation guarantee blockbuster products?
pp. 183-206(24)
Author: Mathai, Joseph A.

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