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Publisher: Westburn Publishers Ltd

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Volume 8, Number 1, March 2008

Editorial
pp. 1-2(2)
Author: Blythe, Jim

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A century of marketing
pp. 3-23(21)
Author: Egan, John

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Peer reviewing – principles and practice
pp. 25-42(18)
Author: Baker, Michael J.

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Significance of corporate brand for business-to-business companies
pp. 43-60(18)
Authors: Aspara, Jaakko; Tikkanen, Henrikki

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The role of social marketing models in family health interventions in Pakistan
pp. 61-74(14)
Authors: Samad, Nayyer; Madichie, Nnamdi O.; Nwankwo, Sonny

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Consumer involvement: a new perspective
pp. 83-99(17)
Authors: Michaelidou, Nina; Dibb, Sally

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