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Publisher: Westburn Publishers Ltd

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Volume 7, Number 2, July 2007

Editorial
pp. 111-112(2)
Author: Blythe, Jim

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Sustainable marketing – the case of Northern Cyprus
pp. 113-124(12)
Authors: Gilmore, Audrey; Carson, David; Fawcett, Lyn; Ascenção, Mário

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Achieving power in adverse modern markets: the drive to innovate
pp. 155-170(16)
Author: Coskun Samli, A.

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Does the marketing curriculum reflect the importance of services marketing for practitioners?
pp. 171-184(14)
Authors: Hilton, Toni; Hughes, Tim; McDowell, Ray

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Insider trading? Exploring familial intra-generational borrowing and sharing
pp. 185-200(16)
Authors: Tinson, Julie; Nuttall, Pete

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B2B Brand Management
pp. 201-203(3)
Authors: Kotler, Philip; Pfoertsch, Waldemar

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