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Publisher: Westburn Publishers Ltd

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Volume 7, Number 1, March 2007

Editorial
pp. 1-2(2)
Author: Blythe, Jim

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Purchases in provider mode: the case of children's music education
pp. 3-22(20)
Authors: Kubacki, Krzysztof; Moss, Gloria; Parkes, Elizabeth Lloyd

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Redefining the nature and format of the marketing communications mix
pp. 45-57(13)
Authors: Hughes, Graham; Fill, Chris

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Servicescape research: a review and a research agenda
pp. 59-78(20)
Authors: Ezeh, Chris; Harris, Lloyd C.

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The role of situational variables in online grocery shopping in the UK
pp. 89-106(18)
Authors: Robinson, Helen; Dall'Olmo Riley, Francesca; Rettie, Ruth; Rolls-Willson, Gill

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Book Review
pp. 107-110(4)
Author: Vandewalle, Ian

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