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Publisher: Westburn Publishers Ltd

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Volume 6, Number 4, Winter 2006

Editorial
pp. 287-288(2)
Author: Blythe, Jim

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A New Dominant Logic in Marketing: Pedagogical Logic Implications
pp. 289-300(12)
Authors: Baron, Steve; Harris, Kim

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Family Enterprises – a Chance to Create a Strong Polish Business Identity
pp. 301-315(15)
Author: Nikodemska-Wolowik, Anna Maria

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Segmenting the Older Consumer for Online Travel
pp. 331-348(18)
Authors: Gonzalez, Alejandro; Paliwoda, Stanley

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Strategic Marketing Planning: Theory and Practice
pp. 375-418(44)
Author: McDonald, Malcolm

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