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The Marketing Review

ISSN 1469-347X (Print)

Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

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Volume 6, Number 3, Autumn 2006

Contents
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Editorial
pp. 195-196(2)
Author: Blythe, Jim

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Telling Stories about Strategies: A Narratological Approach to Marketing Planning
pp. 197-210(14)
Author: Ardley, Barry

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Recycling Postmodern Marketing
pp. 211-230(20)
Author: Brown, Stephen

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Segmenting the Over 50s' Market
pp. 231-241(11)
Author: Metz, David

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Key Marketing Performance Measures
pp. 243-252(10)
Authors: Grønholdt, Lars; Martensen, Anne

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Spiezia Organics: an SME Marketing Case Study
pp. 253-264(12)
Authors: Rowley, Jennifer; Spiezia, Marco

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Success Factors in New Services Performance: A Research Agenda
pp. 265-284(20)
Authors: Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; González-Benito, Óscar

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Book Review
pp. 285-286(2)
Author: Sparks, Leigh

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