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Publisher: Westburn Publishers Ltd

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Volume 6, Number 1, Spring 2006

Editorial
pp. 1-2(2)
Author: Blythe, Jim

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The Strategic Sales Organization
pp. 3-28(26)
Author: Piercy, Nigel F.

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The 'Net Effect' on Bank Customer Complaining Behaviour
pp. 41-53(13)
Authors: Stewart, Kate; McCabe, Edel

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Evolution of Branding Theory and Its Relevance to the Independent Retail Sector
pp. 55-71(17)
Authors: Roper, Stuart; Parker, Cathy

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Children's Interaction with Adult Orientated Advertising
pp. 73-84(12)
Author: Preston, Christopher

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Brand Extensions in Confectionary; The Mars Delight
pp. 85-102(18)
Authors: Lane, David; Sutcliffe, Antonia

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Book Reviews
pp. 103-107(5)

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