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Publisher: Westburn Publishers Ltd

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Volume 5, Number 4, Winter 2005

Editorial
pp. 301-302(2)
Author: Blythe, Jim

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Be a Winner Not a Loser: Experimental Evidence of Winner's curse
pp. 303-314(12)
Authors: Chua, Clare; Luk, Peter

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No Tale, No Sale: A Novel Approach to Marketing Communication
pp. 315-328(14)
Authors: Patterson, Anthony; Brown, Stephen

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Place Branding: A Review of Trends and Conceptual Models
pp. 329-342(14)
Author: Kavaratzis, Mihalis

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An Early Painter's Persona as Metaphor
pp. 343-356(14)
Author: Rentschler, Ruth

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The Processing and Pedagogy of Marketing Simulations
pp. 371-382(12)
Author: Tonks, David G.

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Book Review
pp. 383-385(3)
Author: Wilson-Youlden, Lavinia

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