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Publisher: Westburn Publishers Ltd

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Volume 5, Number 1, January 2005

Editorial
pp. 1-2(2)
Author: Blythe, Jim

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Hedonic and Utilitarian Behaviour in Specialty Shops
pp. 31-44(14)
Author: Scarpi, Daniele

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Characteristics of Marketing Channels: A Theoretical Framework
pp. 45-57(13)
Authors: Michaelidou, Nina; Arnott, David C.; Dibb, Sally

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Marlboro – A Mini Case Study
pp. 73-96(24)
Author: Hemdev, Pooja Anil

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Book Review
pp. 97-97(1)
Author: Torres, Ann M.

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