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Publisher: Westburn Publishers Ltd

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Volume 4, Number 4, Winter 2004

Editorial
pp. 363-368(6)
Author: Baker, Michael J.

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Strategic Planning for Global Markets
pp. 369-384(16)
Authors: Blythe, Jim; Zimmerman, Alan

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Oakley: Branding in Action
pp. 385-395(11)
Author: Heier, Anette

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Choosing the Appropriate Methodology: Understanding Research Philosophy
pp. 397-409(13)
Authors: Holden, Mary T.; Lynch, Patrick

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Undertaking a Literature Review in Marketing
pp. 411-429(19)
Author: Gabbott, Mark

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Making Oral Presentations: Some Practical Guidelines and Suggestions
pp. 431-444(14)
Authors: Polonskya, Michael Jay; Wallerb, David S.

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Writing Refereed Journal Articles – An Editor's View
pp. 445-451(7)
Author: Whitelock, Jeryl

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Book Reviews
pp. 453-454(2)

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