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Publisher: Westburn Publishers Ltd

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Volume 4, Number 2, 1 May 2004

Editorial
pp. 117-119(3)
Author: Webb, John

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Loyalty and Reward Schemes: How Much is Your Loyalty Worth?
pp. 121-138(18)
Author: Rowley, Jennifer

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Formation of Customer Bases in SMEs
pp. 139-156(18)
Author: Lindman, Martti Tapio

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Product Innovation Case Study: '3' - A Hutchinson Brand
pp. 157-188(32)
Author: Mah, Adrian

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Factors Affecting Online Relationships and Impacts
pp. 189-209(21)
Author: Ha, Hong-Youl

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Liberate your Customers and Reap the Benefits
pp. 225-243(19)
Author: Hühn, Matthias

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Book Reviews
pp. 247-248(2)

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