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Publisher: Westburn Publishers Ltd

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Volume 3, Number 2, 1 December 2002

Editorial
pp. 125-127(3)
Author: Webb, John

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Finding and Choosing a Supervisor
pp. 147-166(20)
Authors: Lindgreen, Adam; Palmer, Roger; Vanhamme, Joëlle; Beverland, Michael

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Research Methods
pp. 167-194(28)
Author: Baker, Michael J.

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The Strategy to Implementation Cycle of Relationship Marketing Planning
pp. 195-209(15)
Authors: O'Toole, Thomas; Donaldson, Bill

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The Lifeboat Exercise for Marketing Executives
pp. 229-238(10)
Author: Yeager, Joseph

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Book Reviews
pp. 239-247(9)

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