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Publisher: Westburn Publishers Ltd

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Volume 3, Number 1, 1 September 2002

Editorial
pp. 1-3(3)
Author: Baker, Michael J.

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Knowledge Management in Marketing
pp. 5-19(15)
Authors: Schlegelmilch, Bodo B.; Penz, Elfriede

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Service Recovery in the Airline Industry: Is it as Simple as 'Failed, Recovered, Satisfied?'
pp. 21-37(17)
Authors: de Coverly, Edd; Holme, Niclas O.; Keller, Amanda G.; Thompson, Frauke H. Mattison; Toyoki, Sammy

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Vanishing Point: The Mix Management Paradigm Re-Viewed and Retro-Introspective
pp. 39-63(25)
Authors: O'Malley, Lisa; Patterson, Maurice

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Theory Testing in Social Research
pp. 65-82(18)
Author: Peters, Linda D.

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Marketing in China - Two Key Success Factors
pp. 83-102(20)
Author: Parnell, Martin F.

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Sampling
pp. 103-120(18)
Author: Baker, Michael J.

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Book Reviews
pp. 121-123(3)

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