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Publisher: Westburn Publishers Ltd

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Volume 2, Number 4, December 2001

Editorial
pp. 381-383(3)
Author: Tynan, Caroline

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Market-Led Strategic Change: New Marketing for New Realities
pp. 385-404(20)
Author: Piercy, Nigel F.

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Gender Perspectives in Consumer Behaviour: An Overview and Future Directions
pp. 405-425(21)
Authors: Caterall, Miriam A; Maclaran, Pauline B

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Marketing Planning Best Practice
pp. 441-459(19)
Author: Dibb, Sally

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Customer Managed Relationships
pp. 461-473(13)
Author: Royal Mail

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Book Reviews
pp. 491-495(5)

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