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Publisher: Westburn Publishers Ltd

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Volume 2, Number 3, Autumn 2001

Editorial
pp. 249-252(4)
Author: Baker, Michael J.

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Managing Internal Markets: A Conceptual Framework Adapted from SERVQUAL
pp. 253-265(13)
Authors: Straughan, Robert D.; Cooper, Marjorie J.

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Future Vision and Values: A Big Opportunity for Marketers?
pp. 267-284(18)
Author: Davidson, J. Hugh

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Impications of National Identity for Marketing Strategy
pp. 285-300(16)
Author: Dinnie, Keith

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Customer Commitment in Key Account Management
pp. 301-318(18)
Author: Ojasalo, Jukka

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Consumer Behaviour: a Literature Review
pp. 319-355(37)
Author: Pachauri, Moneesha

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Making a Presentation
pp. 357-372(16)
Author: Baker, Michael J.

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Book Reviews
pp. 373-380(8)

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