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Publisher: Westburn Publishers Ltd

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Volume 2, Number 2, Summer 2001

Editorial
pp. 127-128(2)
Author: Tynan, Caroline

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Towards Sustainability: The Third Age of Green Marketing
pp. 129-146(18)
Author: Peattie, Ken

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Business-to-Business Relationship Marketing: An Internet and International Perspective
pp. 169-185(17)
Authors: Melewar, T.C.; Hunt, Carol; Bridgewater, Susan

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Market Segments: Fallacies and Faults
pp. 187-203(17)
Authors: Tonks, David; Farr, Marc

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Has Marketing Failed, or was it Never Really Tried?
pp. 219-237(19)
Author: King, Stephen

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