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Publisher: Westburn Publishers Ltd

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Volume 2, Number 1, Spring 2001

Editorial
pp. 1-2(2)
Author: Tynan, Caroline

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Grounded Theory: A Magical Formula or a Potential Nightmare
pp. 21-33(13)
Author: Goulding, Christina

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"Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research
pp. 55-69(15)
Authors: Nancarrow, Clive; Brace, Ian; Wright, Len Tiu

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Art or Science? Fifty Years of Marketing Debate
pp. 89-119(31)
Author: Brown, Stephen

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Book Reviews
pp. 121-125(5)

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