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Publisher: Westburn Publishers Ltd

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Volume 1, Number 3, Autumn 2000

Editorial
pp. 281-282(2)
Author: Tynan, Caroline

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The Diverse Interpretations of 'Brand'
pp. 283-301(19)
Author: de Chernatony, Leslie

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Case Research in Marketing
pp. 303-323(21)
Author: Perry, Chad

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Benchmarking Marketing in an SME: The Case of an Italian Kitchen Furniture Manufacturer
pp. 325-339(15)
Authors: Naylor, John; Hawkins, Nick; Wilson, Carina

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Writing a Marketing Report
pp. 363-372(10)
Author: Williams, David

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Selecting a Research Methodology
pp. 373-397(25)
Author: Baker, Michael J.

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Book Reviews
pp. 399-406(8)

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