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Publisher: Westburn Publishers Ltd

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Volume 1, Number 2, Summer 2000

Editorial
pp. 133-135(3)
Author: Tynan, Caroline

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Tradition on Tap: The Mysterious Case of Caffrey's Irish Ale
pp. 137-163(27)
Author: Brown, Stephen

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Thank You Boo.com
pp. 165-173(9)
Author: Fifield, Paul

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Marketing Ethics – An Overview
pp. 175-195(21)
Author: Whysall, Paul

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Questionnaires and their Design
pp. 197-218(22)
Author: Webb, John

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Writing a Literature Review
pp. 219-247(29)
Author: Baker, Michael J.

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The E-Marketing Mix
pp. 249-274(26)
Author: Robins, Fred

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Book Reviews
pp. 275-279(5)

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