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Publisher: Westburn Publishers Ltd

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Volume 1, Number 1, Spring 2000

Editorial
pp. 1-3(3)
Author: Tynan, Caroline

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Key Account Management – A Domain Review
pp. 15-34(20)
Author: McDonald, Malcolm

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Achieving Internet Marketing Success
pp. 35-59(25)
Author: Chaffey, Dave

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Writing a Research Proposal
pp. 61-78(18)
Author: Baker, Michael J.

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Getting Started with Data Analysis: Choosing the Right Method
pp. 77-87(11)
Author: Diamantopoulos, Adamantios

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The Evolution of the Direct Marketing Consumer
pp. 89-101(13)
Authors: Patterson, Maurice; O'Malley, Lisa

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Case Study – Dell Computer
pp. 103-127(25)
Author: Greco, Anna

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