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Digital Storytelling and Sustainable Development Goals: Motivating Business Students to Engage with Sdgs

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Purpose Motivating business students to engage in wider social issues is often difficult, especially when the issues are not aligned with some aspect of business education, or the academic progress of the student. This paper addresses one method of encouraging students to learn about Sustainable Development Goals (SDGs) without compromising the traditional busine ss curriculum. Design/methodology/approach This paper develops and evaluates the application of a pedagogical strategy, digital storytelling, to motivate business students to become engaged in issues surrounding SDGs. Findings By describing a successful pedagogical strategy implemented to engage Master of Business Administration (MBA) students in SDGs, it is expected that when these students take up future leadership roles in important sectors of the economy, they will act purposefully to assist in enhancing human welfare. Limitations The model is fully developed, but applied only to a single group of post-graduate business students. Additional field work with different cohorts of student will enhance knowledge about the best method of implementation.

Document Type: Miscellaneous

Publication date: December 1, 2018

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