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The circular economy: A key approach for addressing strategic business challenges in supply chains

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This paper considers the role that practices associated with circular economy (CE) approaches can play in enabling businesses to manage their supply chains in more sustainable ways. The belief that sustainable practices are inevitably detrimental to financial performance is challenged through analysis of a case study of a South African flower bouquet exporter, whose business has been designed with full integration of CE principles. We evaluate the drivers for adoption of such CE strategies and highlight the need for ongoing multi-disciplinary research to support the development of effective sustainable innovations in supply chain practice.
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Keywords: CIRCULAR ECONOMY; CUT-FLOWER; SUPPLY CHAIN; SUSTAINABILITY

Document Type: Research Article

Publication date: 01 March 2018

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