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Fostering sustainable behaviour in retail: Looking beyond the coffee cup

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Rapid growth in consumption of goods and resources has implications for environmental sustainability. Businesses have an important role in fostering sustainable behaviour and driving innovations in sustainability in different industries, including retail. The paper begins by exploring the importance of integrating sustainable behaviour in business and introduces some of the stakeholders involved. This is followed by an exploration of developments in the coffee shop industry and implications for sustainable behaviour, focusing on the examples of recyclable coffee cups, coffee shop building design and waste coffee grounds. Finally, a research agenda is introduced which considers pathways for investigating the role of different actors in fostering sustainable behaviour and the importance of place.
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Document Type: Research Article

Publication date: 01 March 2018

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