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Home / Social Business, Volume 6, Number 1

Publisher: Westburn Publishers Ltd

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Volume 6, Number 1, Spring 2016

Editorial
pp. 1-4(4)
Author: Baker, Michael J.

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Marketing as if people mattered
pp. 5-14(10)
Author: Hastings, Gerard

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Reflexive project management in high-ambition projects: Exploring the competencies for managing innovative sustainable designs
pp. 15-37(23)
Authors: Loeber, Anne; Vermeulen, Tycho

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Green products: Altruism, economics, price fairness and purchase intention
pp. 39-64(26)
Authors: Iyer, Pramod; Davari, Arezoo; Paswan, Audhesh

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Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies
pp. 65-82(18)
Authors: Manyiwa, Simon; Brennan, Ross

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Social Business Review Section
pp. 83-102(20)

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