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Home / Social Business, Volume 5, Number 3

Publisher: Westburn Publishers Ltd

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Volume 5, Number 3, Autumn 2015

Editorial
pp. 193-197(5)
Authors: Baker, Michael J.; Erdogan, B. Zafer

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Social Business: Business as if people mattered
pp. 199-212(14)
Author: Baker, Michael J.

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The symbolic and social business
pp. 213-227(15)
Author: Fırat, A. Fuat

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Stakeholder orientation in behaviour change marketing initiatives
pp. 229-236(8)
Author: Deshpande, Sameer

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Places where people matter: The marketing dynamics of Fairtrade Towns
pp. 237-254(18)
Authors: Peattie, Ken; Samuel, Anthony

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Social Business Review Section
pp. 255-271(17)

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