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Home / Journal of Customer Behaviour, Volume 22, Numbers 1-2
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 22, Numbers 1-2, Spring- Summer 2023

Do Not Open This Door!
pp. 1-7(7)

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It's Time to Get Decadent
pp. 8-19(12)
Author: Otnes, Cele

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Is Barbie Full of It?
pp. 20-30(11)
Authors: Ashman, Rachel; Beach, Sylvia; Patterson, Anthony

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An Experiential Primer on Sex and Violence
pp. 31-42(12)
Author: Lanier, Clinton D.

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Oh, What a Tangled Web They Weave
pp. 43-54(12)
Authors: Lehman, Kim; Fillis, Ian

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Fashioning a Frankenbrand: Primark's Presumption
pp. 55-67(13)
Authors: Clerval, Caroline; Walton, Wendy

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To Bin or Not to Bin?
pp. 68-77(10)
Authors: Jones, Scott; Singh, Pallavi; Dean, Dianne

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Reflections on the State of Marketing: A Dark Cloud or a Bright Star?
pp. 78-89(12)
Author: McDonald, Malcolm

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Reflections on Collections and the Meanings of Music from Midcentury – Part 1: Listening
pp. 90-101(12)
Author: Holbrook, Morris B.

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The Curse of the Crampus
pp. 102-112(11)
Author: Brown, Stephen

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Sharpening the Pointy End of a Brand (or The Quest for a Meaningful Logo)
pp. 113-118(6)
Authors: Lehman, Kim; Fillis, Ian

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Poetry in Motion
pp. 119-120(2)
Author: Stevens, Marcus H.

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Revival and Restoration
pp. 121-122(2)
Author: Stevens, Marcus H.

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